What is it with these adhesives and their media agencies? Whatever it is, they do the bring out the best in each other. All Henkel Brazil wanted to do was aptly communicate their glue's superiority. Immediately they 'stuck' to the task. And have been ever since. The agency came up with a concept like none before. A monitor was stuck up to a wall. Period! And so it has been for the 41 days running. And beamed it live too. I've heard of cyber advertising but this takes the cake. :) The effort won some awards at Cannes too.
Saturday, July 09, 2005
If You Thought Fevistik was cool...
What is it with these adhesives and their media agencies? Whatever it is, they do the bring out the best in each other. All Henkel Brazil wanted to do was aptly communicate their glue's superiority. Immediately they 'stuck' to the task. And have been ever since. The agency came up with a concept like none before. A monitor was stuck up to a wall. Period! And so it has been for the 41 days running. And beamed it live too. I've heard of cyber advertising but this takes the cake. :) The effort won some awards at Cannes too.
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1 comment:
Great ad dude...Much better than the Pepsi, Coke and Samsung ads which should have been more innovative...
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